CYWC Canadian Youth Workers Convention

Toronto

Cindy Mielke

Cindy Mielke

Cindy has over 16 years of marketing and leadership experience. Since 2001, working directly with the CEO, Cindy helped build the West 49 brand to the $200 million multi-banner Canadian retailer it is today. Mielke manages West 49’s strategic partnerships in the music, gaming, and motorsports industries by developing cross-promotions with companies such as XBOX, Kraft, Subaru, and bands like Green Day. Cindy manages all events and promotions and implemented the company’s Grassroots Program and the Flow Team: 200+ armature skaters strong. Cindy previously worked at an advertising agency, various action sport companies such as Burton, and for events such as the Vans Warped Tour. In her free time Cindy is a Big Sister, youth leader at her church, and sits on various youth organization boards. http://www.facebook.com/cindymielke

Schedule

What the Marketing World Knows About 15-Year-Olds (and 12-year-olds and 17-year-olds) (Mind Matters)